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INTRODUCTION
Welcome to our Privacy Policy for our website, thepremierstore.com (“Website”) of Premier Skateboarding, LLC (“Premier” or “we” or “us”).
We respect your privacy and are committed to protecting your personal data. This Privacy Policy will inform you as to how we look after your personal data when you visit our Website (regardless of where you visit it from) and tell you about your privacy rights.
By using our Website, you consent to the data practices described in this Privacy Policy. If you do not agree with the data practices described in this Privacy Policy, you should not use our Website.
Premier is a retail store in Grand Rapids, Michigan founded in 2001 that focuses on skateboarding, footwear, apparel and accessories. Our goal has always been to bring new upcoming products and brands to our community and provide a unique shopping experience.
Purpose of this Privacy Policy
This Privacy Policy aims to give you information on how Premier collects and processes your personal data through your use of this Website, including any data you may provide through this Website when you sign up to our newsletter, or purchase a product or service.
It is important that you read this Privacy Policy together with this Website’s Terms of Use, Refund Policy, Shipping Policy, Rewards Policy, Shopify’s Privacy Policy and any other policy or notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other policies and is not intended to override them.
Premier’s Contact Information
Premier Skateboarding, LLC
Our contact details are:
Phone: (616) 742-2660
Email address: info@thepremierstore.com Attn: Privacy Officer
Postal address: 10 Weston St. SE, Grand Rapids, Michigan 49503
Changes to this Privacy Policy and Your Duty to Notify Us of Changes
We will notify you of any changes to this Privacy Policy. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Premier’s Use of e-Commerce Service Shopify
Premier’s Website is a Shopify-based e-commerce website. This means we use Shopify, a third-party service provider, and a number of Shopify’s services (“Shopify Services”) to provide this Website experience to you. By using this Website you are using Shopify’s Services, and you are agreeing to the terms of this Privacy Policy and, as applicable, the Shopify Privacy Policy as it relates to you, the Premier website customer. Shopify also works with a variety of third parties and service providers to help provide you with Shopify Services and Shopify may share personal information with them to support these efforts.
Third-Party Links
This Website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website, we encourage you to read the Privacy Policy of every website you visit.
Personal data, or personal information, means any information about an individual from which that person can be identified.
We or our service providers may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
We use some of the personal information you provide us to conduct some level of automated decision-making -- for example, we use certain personal information (for example, IP addresses or payment information) to automatically block certain potentially fraudulent transactions for a short period of time.
Canadian and European Union Users
We do not intend to collect personal data from Canadian and European Union users. If you are from the European Union or Canada, please do not provide us with Personal Data, use our Services, or the Website. If we learn that we collected personal data from a user from the European Union or Canada, we may promptly delete that information.
Minor Users
This Website is not intended for children and we do not knowingly collect data from children consistent with the U.S. Children’s Online Privacy Protection Act. If we learn that we have received information directly from a child under age 13 without the parent or legal guardian’s verified consent, we will use that information only to respond to the child/parent/guardian to inform the child that he or she may not use the Website.
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your personal data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
Automated technologies or interactions. As you interact with our Website, we may automatically collect data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. Please see our cookie policy for further details.
Third-party sources. We may receive personal data about you from various third parties including our third-party service providers. We employ other companies and individuals to perform functions upon our behalf. Examples include storing and analyzing data, providing search results and links (including paid listings and links), providing customer service, and payment processing. They have access to user information needed to perform their functions, but may not use it for other purposes.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: (a) where we need to perform the contract we are about to enter into or have entered into with you; (b) where it is necessary for our legitimate interests (or those of a third party) and your interests and rights do not override those interests; (c) where we need to comply with a legal or regulatory obligation. We use your data in the following ways:
Email and Text Messaging Marketing and Outreach
We strive to provide you with choices regarding certain personal data uses, particularly around marketing. You can manage the marketing and outreach we provide to you by opting out, which is described in the “Opting Out” section below.
Opting Out
You can ask us to stop sending you marketing messages at any time by replying to a marketing email with “unsubscribe” in the subject line, clicking “unsubscribe” in the marketing email itself, or by Contacting us at any time.
By entering your phone number into our Website, you consent to receive marketing messages at the number provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Reply HELP for help or STOP to cancel.
Cookies
We may place “cookies” on the browser of your device. Cookies are small pieces of information that are stored by your device’s browser on your computer or device. Cookies may enhance the convenience and use of the Website. For example, the information provided through cookies may be used to recognize you as a previous user of the Website (so you do not have to enter your personal information every time), offer personalized information for your use, and otherwise facilitate your experience using the Website. As a result, we do not respond to do not track signals. You may choose to decline cookies if your browser permits, but doing so may affect your ability to access or use certain features of the Website.
To learn more about the Cookies used by us, visit: https://www.shopify.com/legal/cookies and review the section on “Merchant storefronts.” There you will find the latest complete list of cookies. By using this Website, you agree to the use of these cookies. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file. We will be happy to assist you in the event you would like to disable these cookies. Please contact us at: info@thepremierstore.com, attention Privacy Officer
Web Beacons
We may also utilize web beacons on our Website. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. The information collected through these automated means may include information that we gather and store about your visit to, and use of, the Website, such as your IP address, type of browser and operating system used, date and time you access the Website, pages you visit, and, if you linked to the Website from another website, the address of that website. This data does not include Personal Information and is not treated as Personal Information under this Privacy Policy, but it may include the IP address of your device. We may link an IP address to information that is personally identifiable.
In addition, we may use third party services such as Google Analytics and Klaviyo to perform analytics services on our Website. To understand how Google Analytics collects and processes data, please visit www.google.com/policies/privacy/partners. You can control your advertising preferences or opt-out of Google Analytics by visiting the Google Analytics opt-out page: https://tools.google.com/dlpage/gaoptout. To understand how Klaviyo collects and processes data, please visit: https://www.klaviyo.com/legal/privacy
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our site, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. Those trusted third-party partners may:
We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Under certain circumstances, you have rights under data protection laws in relation to your personal data.
If you wish to exercise any of the rights set out above, or if you have a complaint please Contact us. Premier commits to resolve complaints about our collection or use of your personal information. Inquiries or complaints regarding the processing of personal data should first be directed to Premier at info@thepremierstore.com, Attn: Privacy Officer.
General
Premier Skateboarding LLC strives to ensure that its services are accessible to people with disabilities. Premier Skateboarding LLC has invested a significant amount of resources to help ensure that its website is made easier to use and more accessible for people with disabilities, with the strong belief that every person has the right to live with dignity, equality, comfort and independence.
Accessibility on thepremierstore.com
Thepremierstore.com makes available the UserWay Website Accessibility Widget that is powered by a dedicated accessibility server. The software allows thepremierstore.com to improve its compliance with the Web Content Accessibility Guidelines (WCAG 2.1).
Enabling the Accessibility Menu
The thepremierstore.com accessibility menu can be enabled either by hitting the tab key when the page first loads or by clicking the accessibility menu icon that appears on the corner of the page. After triggering the accessibility menu, please wait a moment for the accessibility menu to load in its entirety.
Disclaimer
Premier Skateboarding LLC continues its efforts to constantly improve the accessibility of its site and services in the belief that it is our collective moral obligation to allow seamless, accessible and unhindered use also for those of us with disabilities.In an ongoing effort to continually improve and remediate accessibility issues, we also regularly scan thepremierstore.com with UserWay's Accessibility Scanner to identify and fix every possible accessibility barrier on our site. Despite our efforts to make all pages and content on thepremierstore.com fully accessible, some content may not have yet been fully adapted to the strictest accessibility standards. This may be a result of not having found or identified the most appropriate technological solution.
Here For You
If you are experiencing difficulty with any content on thepremierstore.com or require assistance with any part of our site, please contact us during normal business hours as detailed below and we will be happy to assist.
Contact Us
If you wish to report an accessibility issue, have any questions or need assistance, please contact Premier Skateboarding LLC Customer Support as follows:Email: info@thepremierstore.comPhone: Phone: +16167422660
This Section applies solely to residents of the State of California and supplements the other provisions of this Policy. It is provided pursuant to the California Consumer Privacy Act of 2018 (“CCPA”) as amended by the California Privacy Rights Act of 2020 (“CPRA”), and the California “Shine the Light” Law (Cal. Civil Code § 1798.83).
a. Do Not Sell or Share My Personal Information
We do not sell or share your personal information as those terms are defined under the CCPA/CPRA. We have not sold or shared personal information in the preceding twelve (12) months. Because we do not engage in such activities, we do not offer a “Do Not Sell or Share” opt-out mechanism. If our practices change, we will update this Policy and provide the required opt-out mechanism prior to engaging in any such activity.
b. Sensitive Personal Information
Under the CPRA, certain categories of personal information are classified as “sensitive personal information,” which may include health or medical information, precise geolocation data, and biometric data. To the extent we collect any sensitive personal information through this Website, we collect it only for purposes reasonably necessary and proportionate to provide our services. We do not use or disclose sensitive personal information for purposes other than those permitted under the CPRA. California residents have the right to request that we limit our use and disclosure of their sensitive personal information to those purposes permitted by law.
c. Your California Privacy Rights
California residents have the following rights, subject to certain exceptions:
• Right to Know. You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected it, the business or commercial purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete. You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (e.g., where we are required to retain the information by law or to complete a transaction).
• Right to Correct. You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing. You have the right to opt out of the sale or sharing of your personal information. As stated above, we do not sell or share personal information.
• Right to Limit Use of Sensitive Personal Information. You have the right to direct us to limit our use of sensitive personal information to those purposes permitted under the CPRA.
• Right to Data Portability. You have the right to receive a copy of the personal information you have provided to us in a portable and, to the extent technically feasible, readily usable format.
• Right to Non-Discrimination. We will not discriminate against you for exercising any of your California privacy rights. We will not deny you services, charge you a different price, or provide a different quality of service as a result of your exercise of these rights.
d. Submitting a California Privacy Rights Request
To submit a verifiable consumer request to exercise the rights described above, please contact us at, info@thepremierstore.com, Attn: Privacy Officer
We will respond to verifiable consumer requests within forty-five (45) days of receipt. If we require additional time (up to an additional forty-five (45) days), we will notify you in writing within the initial response period and explain the reason for the extension. We do not charge a fee to process or respond to a verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.
We may need to verify your identity before processing your request. We will not fulfill a request to know specific pieces of personal information without adequate verification. You may designate an authorized agent to submit a request on your behalf, provided the agent has written authorization from you and you verify your own identity directly with us, or the agent provides proof of a valid power of attorney.
e. Shine the Light Disclosure
California’s “Shine the Light” law permits individual California residents to request certain information regarding whether we have disclosed personal information to third parties for their direct marketing purposes during the preceding calendar year. We do not disclose personal information to third parties for their own direct marketing purposes. If you have questions about this practice or wish to submit a Shine the Light request, please contact us at info@thepremierstore.com, Attn: Privacy Officer.
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