Premier was founded in 2001 in Grand Rapids, Michigan.  

The store started as a small space built by friends in Cherry Hill and has been located in downtown Grand Rapids since 2005.  The retail location has always had a strong focus on providing a well curated list of brands and a space that is welcoming.  To this day Premier is managed by a tight knit crew, who's main focus is improving our local skate scene and community.  

Along with the brick & mortar business we also provide a high standard of service for customers that are not local through our online store.  We value all our customers and appreciate everyone that's supported us over the years.

If you want to stay in the loop with us, please sign up for our newsletter at the bottom of the website.  If you're local, stop by and say hi.